Principles of Marketing

Principles of Marketing is a project-based business course that develops student understanding and skills in the functional areas of marketing: channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students acquire an understanding and appreciation of each of the marketing functions and their ethical and legal issues. Decision matrices are employed to aid in market planning.

Course Information

Course Subject
Course Number
CTE9113
Course Duration
1 Semester
Course Credit
0.5
Course Fee
$15.00
Longmont High School